1. Nihon Shinbun Kyokai
2. Facts and Figures about Japanese Newspapers
3. Circulation
4. Circulation and Households

Year	Total	Type of newspaper		Type of publishing			Number of households as of March 31	Subscriptions per household
		General paper	Sports paper	Set paper	Morning paper	Evening paper
2012	47,777,913	43,723,161	4,054,752	12,876,612	33,827,147	1,074,154	54,171,475	0.88
2011	48,345,304	44,091,335	4,253,969	13,235,658	33,975,622	1,134,024	53,549,522	0.90
2010	49,321,840	44,906,720	4,415,120	13,877,495	34,259,015	1,185,330	53,362,801	0.92
2009	50,352,831	45,659,885	4,692,946	14,727,162	34,399,779	1,225,890	52,877,802	0.95
2008	51,491,409	46,563,681	4,927,728	15,715,332	34,403,818	1,372,259	52,324,877	0.98
2007	52,028,671	46,963,136	5,065,535	16,408,728	34,174,558	1,445,385	51,713,048	1.01
2006	52,310,478	47,056,527	5,253,951	16,789,314	34,047,660	1,473,504	51,102,005	1.02
2005	52,568,032	47,189,832	5,378,200	17,111,533	33,927,821	1,528,678	50,382,081	1.04
2004	53,021,564	47,469,987	5,551,577	17,341,993	34,066,442	1,613,129	49,837,731	1.06
2003	52,874,959	47,282,645	5,592,314	17,464,928	33,781,260	1,628,771	49,260,791	1.07
2002	53,198,444	47,390,027	5,808,417	17,616,627	33,900,896	1,680,921	48,637,789	1.09
2001	53,680,753	47,559,052	6,121,701	18,013,395	33,862,600	1,804,758	48,015,251	1.12
2000	53,708,831	47,401,669	6,307,162	18,187,498	33,702,727	1,818,606	47,419,905	1.13

(Unit: Copies)

• A set paper is a subscription to both morning and evening editions of the same paper.
• Set paper subscriptions are usually counted only once in determining circulation figures in Japan.
• Total circulation of set papers counted as two copies is 60,654,525.

Source: Annual survey by NSK conducted in October

• Circulation
• Advertising
• Financial Affairs
• Newsprint
• Employment
• Electronic Media