Circulation and Households (Set paper counted as one copy)
|
Total
|
Type of newspaper |
Type of publishing |
Number of households
|
Subscriptions per household |
| General paper |
Sports paper |
Set paper |
Morning paper |
Evening paper |
| 1999 |
53,757,281 |
47,464,599 |
6,292,682 |
18,460,759 |
33,381,465 |
1,915,057 |
46,811,712 |
1.15 |
| 2000 |
53,708,831 |
47,401,669 |
6,307,162 |
18,187,498 |
33,702,727 |
1,818,606 |
47,419,905 |
1.13 |
| 2001 |
53,680,753 |
47,559,052 |
6,121,701 |
18,013,395 |
33,862,600 |
1,804,758 |
48,015,251 |
1.12 |
| 2002 |
53,198,444 |
47,390,027 |
5,808,417 |
17,616,627 |
33,900,896 |
1,680,921 |
48,637,789 |
1.09 |
| 2003 |
52,874,959 |
47,282,645 |
5,592,314 |
17,464,928 |
33,781,260 |
1,628,771 |
49,260,791 |
1.07 |
| 2004 |
53,021,564 |
47,469,987 |
5,551,577 |
17,341,993 |
34,066,442 |
1,613,129 |
49,837,731 |
1.06 |
| 2005 |
52,568,032 |
47,189,832 |
5,378,200 |
17,111,533 |
33,927,821 |
1,528,678 |
50,382,081 |
1.04 |
| 2006 |
52,310,478 |
47,056,527 |
5,253,951 |
16,789,314 |
34,047,660 |
1,473,504 |
51,102,005 |
1.02 |
| 2007 |
52,028,671 |
46,963,136 |
5,065,535 |
16,408,728 |
34,174,558 |
1,445,385 |
51,713,048 |
1.01 |
| 2008 |
51,491,409 |
46,563,681 |
4,927,728 |
15,715,332 |
34,403,818 |
1,372,259 |
52,324,877 |
0.98 |
| 2009 |
50,352,831
|
45,659,885
|
4,692,946
|
14,727,162 |
34,399,779 |
1,225,890 |
52,877,802
|
0.95
|
A set paper is a subscription to both morning and evening editions of the same paper.
Set paper subscriptions are usually counted only once in determining circulation figures.
Source: Annual survey by NSK's Circulation and Newsprint Section as of October of that year
Circulation and Diffusion Rate (Set paper counted separately as two copies)
|
Circulation
unit:
1,000 copies |
Copies per
1,000 persons |
Number
of Dailies |
| 1999 |
72,218 |
573 |
121 |
| 2000 |
71,896 |
570 |
122 |
| 2001 |
71,694 |
567 |
124 |
| 2002 |
70,815 |
559 |
124 |
| 2003 |
70,340 |
555 |
123 |
| 2004 |
70,364 |
554 |
120 |
| 2005 |
69,680 |
549 |
120 |
| 2006 |
69,100 |
543 |
120 |
| 2007 |
68,437 |
538 |
121 |
| 2008 |
67,207 |
528 |
121 |
| 2009 |
65,080 |
512 |
121 |
Source: Annual survey by NSK's Circulation and Newsprint Section as of October of that year
Ratio of Home Delivery
|
Home delivery |
Single copy sales |
Mail |
Others |
| 1999 |
93.31 |
6.10 |
0.05 |
0.53 |
| 2000 |
93.49 |
5.95 |
0.05 |
0.50 |
| 2001 |
93.38 |
6.06 |
0.05 |
0.51 |
| 2002 |
93.80 |
5.63 |
0.05 |
0.52 |
| 2003 |
93.87 |
5.55 |
0.05 |
0.53 |
| 2004 |
93.94 |
5.47 |
0.05 |
0.54 |
| 2005 |
94.15 |
5.29 |
0.05 |
0.51 |
| 2006 |
94.32 |
5.09 |
0.05 |
0.54 |
| 2007 |
94.35 |
5.06 |
0.05 |
0.54 |
| 2008 |
94.60 |
4.84 |
0.05 |
0.51 |
| 2009 |
94.73 |
4.73 |
0.04 |
0.50 |
Source: Annual survey by NSK's Circulation and Newsprint Section as of October of that year |