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NSK News Bulletin Online
Apr. 2003
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* Asahi President Hakoshima To Lead NSK from June
* NSK Circulation Committee Sets April 6 as Newspaper-Reading Day
* NSK Opposes Use of TV Footage In Courts, Subpoena of Reporters
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*Topics
--Special Ad uses Mobile Phone Cameras to Feature University Entrants
--Kyoto Shimbun Opens 'Kyoto Photo Archive'
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Story of the month>>>
Japanese Media Report Developments of the Iraq War
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Asahi President Hakoshima To Lead NSK from June

The NSK Presidential Selection Committee on March 19 recommended to a Board of Directors meeting that Shinichi Hakoshima, president and CEO of the Asahi Shimbun and an NSK director, be appointed as NSK chairman, succeeding Tsuneo Watanabe, the president and editor-in-chief of Yomiuri Shimbun Holdings. Watanabe's term ends in June.

The committee also recommended that Isao Higashi, who is concurrently president of the Hokkaido Shimbun Press, remain as an NSK vice chairman. It also recommended that Katsumi Sasaki, the president of the Sanyo Press, be named an NSK vice chairman, and that Shigemi Murakami stay on as the NSK managing director.

The recommendations are due to be officially endorsed at a general meeting of NSK members set for June 18.

NSK managing director Murakami also had his concurrent post as secretary general approved. Wataru Fukasawa, deputy secretary general and director of business administration, was appointed as secretary general and concurrently as director of business administration, effective April 1.

Shinichi Hakoshima, 65, joined the Asahi Shimbun in 1962 and was appointed a director in 1994, after holding posts including chief of the economic news section and managing editor at Asahi's Tokyo Head Office. He later held the post of executive managing director and was appointed president and CEO in 1999. He has served as an NSK director since 1999.



NSK Circulation Committee Sets April 6 as Newspaper-Reading Day

The NSK Circulation Committee has set April 6 as Newspaper-Reading Day to headline the annual Spring Newspaper Week. The committee has designated the entire month of April as the annual Newspaper-Reading Month.

To publicize these moves, the committee has produced PR posters (see photo), leaflets and newspaper advertisements that have been circulated among NSK member companies.

Various promotions were set up in each region. In the Chugoku Region, local newspapers made their own PR leaflets and distributed them on city streets. The leaflets carry the toll-free telephone numbers of each local newspaper for subscription orders.

In Fukushima Prefecture, a special stall was set up on the campuses of two universities during Spring Newspaper Week to promote the PR campaigns. The stalls featured the PR posters and sample copies of newspapers for university students.

In Aomori, Iwate and Saga prefectures, a radio commercial was produced and aired by local radio stations for newspaper week. In Saga Prefecture, a TV commercial was produced and broadcast via local cable TV stations.

Each newspaper company has its own sales network and is promoting a unique solicitation campaign. The newly designated Newspaper-Reading Day and Spring Newspaper Week are aimed at promoting full-fledged PR activities for non-subscribers in a way that goes beyond the capabilities of any one company's subscriptions network.



NSK Opposes Use of TV Footage In Courts, Subpoena of Reporters

The NSK Editorial Affairs Committee on March 19 issued a statement denouncing as illegitimate any demand by local assemblies for reporters to testify as witnesses in connection with bribery or other irregularities involving local governments.

The statement came in response to a recent series of moves by local assemblies to demand that reporters covering bribery and other scandals in local governments testify or otherwise reveal information related to such matters. NSK has objected to all efforts to get such reporters to disclose the sources of their information.

The NSK committee statement also pointed to evidentiary use of footage from news or other programs aired by TV stations.

NSK warned that such use of news materials would seriously interfere with the freedom of the press and news reporting in general, thereby restricting the public's 'right to know'.

(This following is a summary of the NSK Editorial Affairs Committee statement on the subpoena of reporters by local assemblies.)

1) Maintaining the confidentiality of, and protecting information sources is a fundamental obligation of all media organizations. For individual reporters, it constitutes the essential element in professional ethics and the very core of all news-reporting activities;

2) If reporters disclose their sources of information without the consent of those sources, trust would collapse, their reporting activities would be restricted and eventually, the public's right to know would be negated; and

3) While some investigative authority is delegated to local governments on administrative matters, no such incidental authority should be abused on the pretext of investigating the conduct of local officials. The misuse of such powers to uncover informants or to harass media organizations is a gross violation of the original intent of that delegated authority.

(The following is a summary of the NSK Editorial Affairs Committee statement on the use of TV footage as evidence.)

1) Media organizations have the trust of the public on the understanding that our news-collecting activities are exclusively for the purpose of news reporting and that information thus obtained will not be used for other purposes. If video footage from news or other TV programs is used as evidence in court, it would prompt fears of a violation of that trust in the media. The public might then refuse media requests related to news-collecting activities, or refrain from voluntarily providing information to the media, thereby undermining the freedom to collect the news and the freedom of the press in general.

2) In order to seek the truth and safeguard the public's right to know, it is indispensable that the media retain complete freedom to gather news. Therefore, in the aim of protecting that constitutionally guaranteed right to know, NSK opposes any and all compulsory demands for the use of TV news or other footage as evidence.


Topics.......Topics.......Topics........

Special Ad uses Mobile Phone Cameras to Feature University Entrants

The Kahoku Shimpo, a regional newspaper in Sendai City, Miyagi Prefecture, published a special advertisement page three times in February and March, featuring close-up portraits of successful applicants to local universities. The photos of the students were taken with cameras built into mobile phones.

The photographers went to the universities to take the photos of students who agreed to appear in the ads. The images were electronically sent to an ad production company for processing to produce the ad copy.

The paper's morning edition for Feb. 11 featured a full-page four-color ad containing images of successful applicants to two local universities that announced the results of their entrance exams on Feb. 8 and Feb. 10. The paper also carried seven-column advertisements on March 8 and 11, featuring photos of successful applicants to another local university.

The unique ad project demonstrated the value of the electronic transmission of digital ad materials. The newspaper company had previously stood by a three-day advance deadline for the receipt of all ad materials. But in this case, the new technology made it easy to use photos taken just one day before publication.

The project was proposed by the newspaper's ad department and was conducted in cooperation with local preparatory schools and the J-Phone mobile phone company.

The Kahoku Shimpo covers the Tohoku Region with a circulation of 510,000 copies for its morning edition and 120,000 for its evening edition.

An official in charge of the project said the special ad pages succeeded in bringing the excitement of successful university applicants to its readers in a timely manner. He said that a second ad project with similar news-like properties is now in the planning stage.

The Kahoku Shimpo is based in Sendai City, Miyagi Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 510,000.



Kyoto Shimbun Opens 'Kyoto Photo Archive'

An affiliate of the Kyoto Shimbun has recently set up a photo archive focusing on Kyoto in cooperation with several renowned photographers and a local printing firm. The affiliate, Shuppan Center, sells Kyoto-related photos over the Internet.

The archive service, called the Kyoto Photo Archive (http://www.kyoto-photo.com/) lets people search through a total of 2,000 photographs of famous temples, shrines and other landscapes from Kyoto. The city's own representative photographers provided the photos. The image data was delivered on CD-ROM.

As all publication of such photographs requires permission, services are provided to negotiate with the holders of the copyrights on behalf of users. In addition, photo captions and short articles describing the photos are provided on a paying basis. Former writers from the Kyoto Shimbun are assigned to write such texts.

The fees for publication of photos in the archive vary, depending on a photo's use and purpose. Until the end of December of this year, users will be allowed to buy photos from the archive at half the regular fee.

The newspaper said that the number of photos in the archive will be increased to 100,000 and that the photos will be made completely downloadable in digital form.

The Kyoto Shimbun is based in Kyoto City, Kyoto Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 504,000.

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Story of the Month>>>

Japanese Media Report Developments of the Iraq War

The U.S.-led war on Iraq, earlier expected to end very quickly, looks likely to drag on for some time. Each Japanese media organization has been making detailed daily reports on the military situation, based on information from correspondents in Arab nations and war reporters traveling with U.S.-led coalition troops. At the same time, lots of space and broadcast time has been devoted to observations on repercussions of the war in the international scene as well as the Japanese government's views.

On the afternoon of March 20, Japan time, over 40 NSK member newspaper companies issued extras on the outbreak of the war on Iraq. Each newspaper has been making detailed reports of day-to-day developments since the evening editions of that same day. Each broadcasting station is continuing to trace the evolving war situation with special programs and other features. Many Japanese media organizations evacuated their reporters from Baghdad just before the outbreak of the war, moving them to Kuwait, Jordan and other neighboring countries. However, one newspaper, one news agency and one broadcaster each kept their respective reporter in northern Iraq. An official of the one remaining newspaper company said that despite the risk, the movements of Kurds in northern Iraq deserve reporting. He said the company decided to keep its reporter in Iraq in order to report the actual situation from inside Iraq.

There are about 600 reporters based at the media center of the U.S. Army's forward command headquarters at as-Sayliyah base in Qatar, and there are many Japanese reporters in that group. At least one Japanese newspaper, one news agency and three TV broadcasting stations have reporters with U.S. troops moving northward from Kuwait. Some others are aboard the U.S. aircraft carrier Kitty Hawk and other U.S. ships in the Persian Gulf. Reports from correspondents traveling with the troops often carry a notice to let readers know that their activities are restrained under rules imposed by the U.S. military.

As for the situation in Baghdad, many media organizations have been using information from freelance journalists or affiliated overseas media.

As the war continues, casualties continue to mount on both sides. On March 23, scenes of Iraqi interrogators questioning captured U.S. soldiers and images said to be bodies of U.S. soldiers were broadcast by the Arab satellite television station Al-Jazeera, using footage from Iraqi state television. The broadcast caused outrage among media organizations worldwide.

In Japan, some sport dailies published the images of the bodies, while TV broadcasting stations used only the footage of the U.S. prisoners. Every general-interest newspaper published in Tokyo reported about the Al-Jazeera broadcast in their March 24 morning editions, but none carried the images of the bodies. Some did prominently feature photographs of the captured U.S. soldiers.

An official of the one TV broadcasting station that used the footage of the U.S. prisoners being questioned said it was broadcast to show the reality of the ongoing information war, while still trying to pay due consideration to the humanitarian aspect of the situation.

According to a survey by the NSK research office, which monitors newspaper editorials and commentaries on major social and political issues, an overwhelming majority of Japanese newspapers criticized the U.S.-led military campaign against Iraq as lacking sufficient justification to win international backing. However, some newspapers still sided openly with the U.S. and British argument that there were sufficient legal grounds to justify the attack on the basis of the series of previously adopted U.N. resolutions on Iraq.

Nihon Shinbun Kyokai
The Japan Newspaper Publishers & Editors Association
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Tokyo100-8543, Japan

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