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July 2003
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Hakoshima Named New NSK President
At the 77th general meeting of its members, held at the Press Center Hall in Tokyo's Uchisaiwai-cho on June 18, NSK approved a new lineup of its Board of Directors to take effect upon the expiry of the terms of the former executives. Top executives were either appointed or reappointed.
Shinichi Hakoshima, who is the president and CEO of the Asahi Shimbun, was named NSK chairman.
Isao Higashi, president of the Hokkaido Shimbun Press, was reappointed NSK vice chairman. Katsumi Sasaki, president of the Sanyo Press, was newly appointed as an NSK vice president.
Shigemi Murakami was reappointed as NSK managing director.
Hakoshima Calls For Fight Against Media Regulations, Respect for Human Rights
Newly appointed NSK Chairman Shinichi Hakoshima explained what challenges he thinks that NSK should address in an interview with Shinbun Kyokai-Ho, NSK's weekly Japanese-language members' journal.
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In assuming the NSK chairmanship, you referred to building up the Newspaper in Education (NIE) activities as a top-priority task.
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It is my long-held belief that the NIE activities could be a key in coping with the aversion to newspaper-reading among younger generations. Compared with the United States, which launched its NIE in the 1930s, Japan's NIE history is short, at just 20 years, and is still in development.
The NSK Circulation Committee launched its NIE drive as part of a range of activities. Each newspaper has also been sending lecturers into schools or concentrating on its NIE drive using some of its regular newspaper pages. However, more must be done.
I am planning to attend the 8th NIE national convention in Matsue City, starting on July 31. I hope to discuss our activities with teachers who are actively promoting NIE activities in their schools, so that I can experience their enthusiasm first-hand.
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What do you think we need to do to increase public support for the cultural and public roles of newspapers?
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We long thought that our readers would stand by our side in the context of the role of the press. But this is not necessarily the case. We have to look squarely at this situation and reflect deeply on it. We have to deal with the issue of uncontrolled "media scrums" - the aggressive swarming of people in the news or other persons involved in major accidents or incidents in the aim of obtaining comments or information. We must also redouble our efforts to conduct our news-reporting activities in a manner that demonstrates our respect for the human rights of the people who are the subject of our reports.
We must also publicize clear-cut positions, by methods like issuing early warnings, in the case of any violations of the Canon of Journalism. Despite fierce competition and rivalry among media groups, failing to exercise the "decency and moderation," demanded by the Canon of Journalism would shatter the very foundations of the newspaper industry. Excitement in the front lines of journalism should not skew our judgment.
Mutual criticism among newspapers is necessary, but criticism that lacks decency is self-defeating.
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Newspaper advertising is plunging. What is to be done?
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Surveys say that the public sees newspapers as one of the most reliable sources of information. If that is the case, we need to capitalize on all useful advertising media and seek advertisers' support. It is also important to make newspapers a more convenient tool for advertising by preparing sophisticated data that demonstrate the effectiveness of newspaper ads and by promoting the full digitalization of advertisement copy.
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What role do you feel that newspapers should have in this multi-media environment?
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I firmly believe that the value of newspapers as a reliable public source of information will continue to grow. While the business model for Internet-related undertakings has yet to be established, newspapers have a long history of more than a century when it comes to the collection, sorting and delivery of contents. No doubt, newspapers have the potential for further development.
The future of newspapers depends on how many brilliant journalists we have.
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How can NSK nurture excellent journalists?
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Ultimately, it is the job of each newspaper to educate and train its reporters. Yet, there could be room for NSK to contribute directly to such efforts in order to spread among member newspapers a minimum code of conduct, rules and ethics for reporters.
Regardless of their employer, reporters share the important task of pursuing the news in tense situations and that function exerts an influence on society, as well as on the common foundations of freedom of speech. Reporters must maintain a sense of fellowship based on these shared foundations. We must also share a determination to fight all moves aimed at unnecessarily regulating media activities.
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Gross Newspaper Sales Decline on Low Ad Revenues
NSK has announced that the overall sales of Japanese newspaper companies in 2002 totaled 2,397.9 billion yen, down 3.7 percent from a year earlier. The finding is based on sales estimates by 100 NSK member companies that publish daily newspapers, including sport dailies.
Sales registered a year-on-year decline in all categories, but advertising revenues plummeted a deep 10.1 percent on a year-on-year comparison.
NSK's annual survey is based on the sales estimates of each member company, derived from their financial statements. For companies that did not make their financial reports available, sales estimates were extrapolated from other companies of similar size and scale.
Gross sales figures comprise circulation revenues, advertising revenues, and revenues in other categories, which include operating income from activities, such as publishing, printing-on-assignment and various business projects, in addition to non-operating income and extraordinary profits.
Of the gross sales for 2002, circulation revenues dipped 0.2 percent year-on-year to 1,283.2 billion, registering the first yearly drop in two years.
As a consequence, the proportion of circulation revenues to gross sales increased 1.8 percentage points to 53.5 percent, while that of advertising revenues decreased 2.3 percentage points to 32.6 percent.
Topics.......Topics.......Topics........
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Kyoto, Kobe and Chugoku Papers Jointly Launch Advanced Database
The Kyoto Shimbun, Kobe Shimbun and Chugoku Shimbun have jointly developed a common database of articles, pictures and page images. The database started running on June 12, becoming the first such shared database in Japan's newspaper industry.
Named the "X-DB," the database can be accessed by all three newspaper companies via the Internet. The database is compliant with the NewsML format, and the data on articles, pictures and page images can be used for multiple purposes.
The joint project allowed substantial cuts in the costs of system development and maintenance. IBM Japan has served as the developer of the system for the database. The main equipment for the database is installed at the data center of Kansai Electric Power Co.'s Osaka affiliate. The three newspaper firms will share the operating costs for the database center and the maintenance fees for the lines linking the center with their respective head offices.
In the initial stage, the three companies' editorial departments will use the database. All articles, pictures and page images in the database can be retrieved and browsed, but there are restrictions on downloads of pictures and page images.
The three companies say they are considering commercializing the database, but issues of profitability and the protection of personal information must be resolved before access is broadened. The database uses the NewsML format, making it feasible to customize contents in the database to the individual requirements of private-sector companies and organizations. The three newspapers are inviting other local newspapers to join the database project.
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The Kyoto Shimbun is based in Kyoto City, Kyoto Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 504,000. |
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The Kobe Shimbun is based in Kobe City, Hyogo Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 558,000. |
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The Cugoku Shimbun is based in Hiroshima City, Hiroshima Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 749,000. |
Nikkan Sports Starts Up Oji Factory
The Nikkan Sports Newspaper Co.'s affiliate, Nikkan Sports Printing Co., on June 20 opened its new printing factory in Kita Ward, Tokyo. The Oji factory prints about 100,000 copies of the Nikkan Sports daily, as well as about 550,000 copies of the Asahi Shimbun morning issue, and about 230,000 copies of the evening issue. The copies are for distribution in Saitama Prefecture and northern parts of Tokyo.
The factory has a floor space of 17,696 square meters, five tower offset presses (6200UDs made by Tokyo Kikai Seisakusho Ltd.), which can print a 40-page newspaper (including 16 color pages) in a single run.
Near the Oji factory, the Yomiuri Shimbun's Tokyo headquarters is building a new printing factory, part of which is to go into operation in November. Nippon Paper Industries Co. is building a large warehouse, to be linked with the two newspaper printing factories by underground tunnels. When completed, the two printing factories will receive supplies of newsprint from the warehouse via conveyer belts that run through the tunnels.
Exchange Plaza Opens at Asahi's New Head Office in Kitakyushu
The Asahi Shimbun has opened a plaza for exchanges with the public on the fourth floor of its new regional head office in Kitakyushu City.
The "Asahi San San Plaza" exchange facility opened as the Asahi's regional head office moved to a new building within the compound of the large-scale River Walk Kita-Kyushu amusement park.
The plaza, which got its name from among about 9,200 ideas submitted by local readers, is drawing many visitors for a course on making campus newspapers using personal computers. It also hosts small concerts, lecture meetings and various exhibitions. It has a total floor space of about 200 square meters.
Local elementary school pupils and junior high school students in the city are attending the special course on producing campus newspapers to experience the fundamentals of newspaper-making. The students learn how to lay out a broadsheet-size page using the same fonts as the Asahi. Senior high school students and members of parent-teacher associations are also welcome to participate. Classes in the course are offered once a week, free of charge.
Using the plaza facilities is supposed to involve paying a fee. However, whether a fee is collected is determined on the basis of the purpose of use. A regional Asahi official says he expects the public to make good use of the interchange plaza and other facilities.
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Story of the Month>>>
Discussions on War Coverage by 'Embedded' Correspondents
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Two symposiums held in June on the media coverage of the U.S.-led war on Iraq featured Japanese correspondents describing their experiences moving with the U.S. military. Some newspaper managers also explained decisions that they made on the grounds of protecting the safety of their reporters on the front lines.
NSK hosted the 43rd national consultative meeting for the examination of news reporting on June 4-5 in Tokyo. The discussions on the theme of "The War in Iraq - Reports from the Battlefield," drew 87 people from 41 media companies, most of them officials or editors who had reviewed Iraq war articles.
The participants discussed lectures by Asahi Shimbun reporter Takeshi Nojima, who moved with the U.S. military, and by Mika Yamamoto, a freelance journalist who stayed in Baghdad after the start of the fighting.
Nojima, who traveled with a unit of the U.S. Marines to move north in Iraq, overland from Kuwait, said, "I did my best to report what I witnessed about the real deeds of American soldiers. Readers apparently showed great interest in how I acted and felt in facing the reality of the battlefields, and in the hardship of my daily living."
Nojima said the U.S. military was sincere with him. "Probably, U.S. officials had an ulterior motive in accepting war correspondents. But it was a welcome decision for the media. The presence of reporters might have deterred some acts of barbarism by the soldiers," he said.
He said that media organizations should send reporters to the front line despite the danger to reporters' lives. In this context, he proposed that if media organizations send their own reporters to battlefields, they should do so only after signing a liability waiver contract with each reporter to agree on the legal responsibility in case of death or injury.
Freelance journalist Yamamoto, who continued reporting in Baghdad under a contract with a Japanese commercial TV broadcaster, told the symposium that she had the freedom to decide what she reported, what she should report and when and how she would evacuate from Baghdad.
Commenting on the relations between freelance journalists and media organizations, Yamamoto said that the TV station with which she had a contract appointed a freelance journalist in order to get a person with specialized skills. She said that the move was not intended to keep other reporters from dangerous places, but she added that it is natural for such freelance journalists to be rewarded with monetary guarantees and special payments, in return for the risks they face.
On June 7, the National Council to Promote Ethics of Mass Media held its 18th open symposium in Tokyo. The theme, "What Japan's Mass Media Faces - the Iraq War and the Media," was discussed before an audience of about 370 people -- 284 of whom were not members of the media.
The council is a cross-sectional organization of 227 member companies in the newspaper, broadcasting, publishing, film and advertising industries. It serves to discuss ethics common to all media industries, while campaigning against any outside intervention in freedom of the press and of speech.
Kazutaka Sato, a freelance journalist who remained in Baghdad during the fighting, delivered a lecture at the symposium about his experience.
Sato had been staying in the room immediately next to the one at the Palestine Hotel that was targeted and destroyed in April by US tank fire. One Reuter photographer died and several other people were injured, including a second Reuter reporter.
Sato, who was not injured, called the tank-fire a de facto threat by the U.S. military to journalists, saying that the U.S. military had made it known that it would protect reporters moving with its units, but apparently treated other reporters as "enemies."
Debunking the scene of the pulling down of the statue of Iraqi President Saddam Hussein at the plaza in front of the Palestine Hotel, Sato said that many media organizations reported it as symbolizing Baghdad citizens' welcome for the U.S. troops. But Sato said, "Only about 200 people were present at that scene. And half of them were citizens and the rest were media people. My impression was that Baghdad citizens were not really giving much of a welcome to the American troops".
During the symposium discussions that followed, Nippon TV reporter Hiromi Imaizumi gave a lecture in which he insisted that embedded reporters provide valuable coverage of wars. But he also said, "It should have been impossible for the US military to pick and choose which reporters would be allowed to move with the military. Leaving reporters at the mercy of U.S. authorities made it all the harder to resist pressure to fall in line with US war propaganda. What we need to do now is to try not to be misled. It is of great significance for reporters to confirm, with our own eyes and ears, what is actually happening," he said.
Koji Harada of the Kyodo news agency, who left Baghdad shortly before the start of the war, but returned to the city just before its fall to the coalition forces, emphasized the importance of on-the-spot news reporting. He also stressed the need to take every precaution to ensure the safety of reporters. "For instance, we were flying a white flag on the balcony of our room at the Palestine Hotel. Reporters from other media organizations made a mockery of it, but I am sure that our room was not hit by a bomb because of the white flag," he said.
Nobuo Watari, foreign news editor at the Asahi's Tokyo head office, said that he ordered his war correspondents to break away from the U.S. military as fighting became intense. From the standpoint of a person in a managerial position, he said, "News reporting is an assignment from the company. As a person in the position to give assignments, I had to foresee danger. We must make a crucial judgment on a case-by-case basis, now that no news reporting is free from danger. For those in a position to do reporting assignments, we could not be too timid or nervous."
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Nihon Shinbun Kyokai
The Japan Newspaper Publishers & Editors Association
Nippon Press Center Bldg., 2-2-1 Uchisaiwai-cho, Chiyoda-ku,
Tokyo100-8543, Japan
bulletin@pressnet.or.jp.
Copyright 2003 Nihon Shinbun Kyokai
All right reserved
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