The registration form
for NSK News Bulletin E-Mailer

NSK News Bulletin Online
August 2003
-------------------------------------------------------------------
* NSK Committee Opposes Guideline on Deceptive, Misleading Ads
* Mainichi Issues Guideline Outline for War Coverage
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
*Topics
--NEWSPARK Features Exhibition on Major Earthquakes
--AP Tokyo Bureau Chief Elected FCCJ President
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Story of the month>>>
Newspapers Act to Protect Privacy In Databases
-------------------------------------------------------------------


NSK Committee Opposes Guideline on Deceptive, Misleading Ads

The NSK Advertising Committee on July 23 advised the Health, Labor and Welfare Ministry that it opposes the ministry's draft guideline for the implementation of the revised Health Promotion Law.

The draft guideline would make media liable for publishing or broadcasting deceptive or exaggerated advertisements promoting health-food products. It also says that any description of such products in books other than advertisements will be subject to regulation. The NSK committee called on the ministry to reconsider how it plans to implement the revised law.

The Health Promotion Law was enacted on May 1. On July 23, it was partially revised to tighten regulations on ads that give consumers unwarranted expectations of the effectiveness of health-food products.

With the revised law going into effect at the end of August, the ministry on July 3 released its draft ordinance on the law and the draft guideline banning publication of deceptive or exaggerated ads that also requires surveillance and guidance on fairness in advertising.

The revised law bans the display of information about food products that is nonfactual or markedly misleads people about the effectiveness of health products. The draft guideline defines the extent of the regulations banning deceptive or exaggerated ads.

It says that newspapers, magazines and TV broadcasts containing such advertisements will be subject to regulation.

It also says that any easily recognizable description of contact information for the companies selling such food products will be treated as advertisements, when printed near articles referring to the effects of food products in magazines, leaflets or Web sites.

The revised law provides for punishment for anyone failing to obey recommendations or directions for corrections issued by the ministry.

The NSK Advertising Committee said such rules completely negate the principle of an advertiser being accountable for their own ads, as established in numerous court rulings. It also said that regulating descriptions in books and other media as if they were ads might infringe on the freedom of expression.



Mainichi Issues Guideline Outline for War Coverage

The Mainichi Shimbun, in its June 28 morning edition, published a guideline outline for covering danger zones such as battlefields or other conflict areas.

It drafted the outline to develop a training program for reporters covering conflict ares. It is a product of a study group set up after the May incident in which a Mainichi photojournalist carrying part of a cluster bomb in his luggage inadvertently killed a guard and injured four other people in Amman airport in Jordan.

The outline is based on lessons and advice from Mainichi foreign correspondents, presented in four chapters: "Before Departure," "News-Covering Activities," "Lodging" and "After Return to Japan."

Based on lessons learned from the explosion incident, the study group is to teach reporters how to better deal with crisis situations and to generally improve crisis-management readiness within the whole company. The study group consulted major domestic and foreign media organizations about their regulations on war coverage and training programs.

Mainichi Managing Director and Editor-in-Chief Masato Kitamura said in an introduction to the outline published on June 28 that the guideline is not aimed at flexible judgments made by reporters on the front line. Instead, he said, "It aims to be used as a reference for reporters who encounter unexpected events. We will continue listening to people about various other fields and discussions on the matter. Eventually, the guideline will be incorporated in our handbook for reporters".

The Mainichi has already sent one reporter to a training program run by a British crisis-management firm to learn how to act in danger zones. The newspaper company also plans to hold its own first in-house training session for reporters assigned to cover news in such zones. It will produce a new handbook for reporters to incorporate the results of these efforts.

Main points of the guideline outline:

(Before Departure)

-

Collect information on the political situation, living habits and other matters that might affect safety

- Collect information on weapons that might be used in the area
(News Coverage)
-

Hire trustworthy drivers, assistants or interpreters familiar with the local situation, especially in the area of armed conflict

-

Where registration is required, go through the procedures for the issuance of press cards

-

Do not carry any weapon, and take great care when in contact with armed people

-

Do not touch expended munitions, abandoned weapons or explosives

-

If required to enter a suspected mined area, follow footprints or traces of vehicle wheels

-

Avoid movements at night as much as possible

- Take special care when collecting information in areas from which military forces have just withdrawn
(Lodging)
-

Avoid lodging in danger zones as much as possible

- Check emergency evacuation routes to underground areas or other facilities used as air-raid shelters when staying at a hotel that might be hit in air raids or bombardments
(After Return to Japan)
- Take a health checkup and consult mental health experts after extended war coverage


Topics.......Topics.......Topics........

NEWSPARK Features Exhibition on Major Earthquakes

A special exhibition on major earthquakes opened on July 15 at the Japan Newspaper Museum in Yokohama to mark the 80th anniversary of the Great Kanto Earthquake.

"Major Earthquakes and Media," covers the 1923 Great Kanto Earthquake that devastated Tokyo, the 1995 Kobe-Hanshin Earthquake and several other major earthquakes.

There are about 260 items on display, including copies of newspapers, articles, extra issues and TV footage. The exhibition, which runs through Oct. 19, also deals with the roles newspapers and broadcasters should play after major quakes.

Tokyo's major newspapers were paralyzed by the Great Kanto Earthquake and issued only handwritten extras. Upon resuming publication, they carried detailed reports on the damage, missing persons, operating train schedules and other information essential to everyday life.

During the 1941-1945 Pacific War, Japan suffered three major quakes, one of which killed over 1,000 people. Due to a military-imposed media blackout, newspapers could not report the damage and failed to play their role, leaving a bitter memory for Japanese media.

In the Kobe-Hanshin quake, the Kobe Shimbun, the largest local newspaper, was heavily damaged. But the Kyoto Shimbun, a major local newspaper in neighboring Kyoto Prefecture, agreed to print the Kobe Shimbun and it was able to keep issuing a daily paper.

Seismologists predict several major earthquakes including a Nankai Earthquake off the Shikoku island region, a Tokai Earthquake off Kanagawa and Shizuoka prefectures, a Miyagi Earthquake off the Tohoku region, and a Tokachi Earthquake off Hokkaido. All Japanese newspapers are already carrying features related to preparations to prevent disasters and reduce the damage expected from these quakes.

The exhibition features copies of newspaper articles related to disaster prevention as well as outlines of newspaper-to-newspaper cooperation arrangements to take effect in emergencies so that the news keeps getting printed.

In addition, the exhibition demonstrates NHK's information system for missing people and its "skip-back" system for recording footage at the exact time of major quakes.


AP Tokyo Bureau Chief Elected FCCJ President

The members of the Foreign Correspondents' Club of Japan on June 20 elected Myron L. Belkind, chief of the Tokyo Bureau of the Associated Press, as president.

Hans van der Lugt, the correspondent of the Dutch newspaper NRC Handelsblad and former FCCJ president, was elected president of the Foreign Press in Japan on June 24.

Both presidents are to serve one-year terms starting on July 1.

<< back


Story of the Month>>>

Newspapers Act to Protect Privacy In Databases

The protection of privacy and human rights is becoming a major issue for newspapers and news agencies in providing databases of news articles.

Newspapers are taking steps to protect such rights while publicizing their vast stockpiles of data. Given the social function of the media and the value of databases, media organizations cannot arbitrarily revise or delete old articles, even if urged to do so by parties involved in such articles.

Many media organizations operating database services have set up in-house bodies to examine individual complaints and to take steps to protect rights including limiting access to articles about criminal cases and mishaps.

According to the January 2003 NSK annual survey on electronic and broadcasting media by newspapers and news agencies, a total of 32 newspapers and news agencies offer databases of their articles, photographs and page images.

To protect human rights, the Yomiuri Shimbun in 1988 started adding notations to "check subsequent news" on all articles dealing with arrests in criminal cases that did not lead to any charges or that resulted in trial acquittals. Many other firms have followed the Yomiuri lead.

As public access to media databases becomes more common, there are more and more complaints calling for privacy protection. Convicts in criminal cases who finish their prison terms want to delete news reporting their arrests, saying such articles in databases hinder their attempts to get employment. Many families of people who die in criminal events or mishaps also say they can't stand seeing their dead relatives' names in the databases.

Such requests have led media organizations to take action under in-house guidelines and to examine individual complaints. They have variously deleted articles, rendered people anonymous, reduced the period for public access to databases and released only headlines.

The Mainichi Shimbun offers paid database services for retrieval of articles dating back to 1987, and also offers free retrieval of articles for the past year. It has a Personal Information Protection Committee that examines individual complaints about the database. A third-party Media Examination Committee meets once a month to brief its members, including legal advisers, on any complaints.

The Nihon Keizai Shimbun offers paid database retrieval services dating back to 1975. Complaints are dealt with through consultations among the sections concerned, which can take actions including deleting articles.

The Ibaraki Shimbun began offering a paid database service for photographs back to 2000 and articles and page images back to 2002. Its Copyright Examination Committee is formulating criteria for changing or deleting articles. The committee also deals with complaints, but has not yet received any.

Some companies have already set guidelines. The Yomiuri, which offers paid database retrieval back to 1986, in January 2002 formed an Electronic Media Grievance Committee. In addition to an existing guideline for descriptions of news articles, the committee adopted a guideline to protect personal information in its Database for Paid Services and Internet-Related Services. The guideline allows for the deletion of articles. The committee is to also handle any requests for article deletion. It is already considering automatically deleting articles about minor mishaps and criminal cases.

The Sankei Shimbun runs a paid database of articles back to 1992, and in April 2002 its committee on Problems Related to Copyright and the Right of Portrait set down rules governing the database. The paper deals with complaints and takes actions ranging up to deleting an article.

Many media organizations set limits on the disclosure period for their paid database retrieval services.

The Hokkaido Shimbun runs a paid database retrieval service covering articles back to 1988. It deletes articles about minor offenses after five years to protect human rights. The Ryukyu Shinpo makes such deletions after one year in its database, which includes articles back to 1998.

Kyodo News runs a database back to 1988 and automatically deletes minor news on the city news pages five years after publication.

The Ehime Shimbun is much more strict. It sets a limit of availability of each article in the database at five years. Any corrections or new developments are added to the original articles in the database, which remains open for public access.

The Chunichi Shimbun offers articles back to 1987, puts a notation on any articles likely to be a source of trouble, and is prepared to bulk-delete such articles after a fixed period.

The Asahi Shimbun, whose paid database dates back to 1984, is dealing with complaints on a case-by-case basis, but has already decided to attach a notation that says "deletion after three years" on such articles. The system is likely to go into practice this fall. The Asahi's Data Privacy Examination Group deals with complaints and continues to formulate criteria for action.

Local newspapers in particular generally do not carry articles about criminal cases and mishaps in their databases.

The Kyoto Shimbun, Kobe Shimbun and Chugoku Shimbun do not release articles on criminal cases in their respective commercial database services, making exceptions only for major criminal cases, corruption involving government employees and other such incidents. The Kahoku Shimpo's paid database service dates back to 1991, but does not cover criminal cases and mishaps, except for corruption involving lawmakers and other cases in which publication is deemed socially acceptable. The Nishi Nihon Shimbun, which offers articles back to 1989, takes the same line.

Starting April, the Sanyo Shimbun paid database retrieval service has offered articles, photographs and page images back to 1996 only to local governments and other public entities. It is to provide such services to individuals this fall. Sanyo deletes articles that might invite trouble and releases only headlines of such articles. It only releases page images dating back three months.

The Shinano-Mainichi Shimbun provides public access only to headlines of articles dealing with criminal cases and mishaps dating back to 1995. It does not release the headlines and texts of such articles in its database offered through Nikkei Telecom. In offering articles on criminal cases and mishaps, the firm follows a guideline with seven categories covering murders, abductions, armed robberies, fires in public facilities and other incidents.

The Ibaraki Shimbun is based in Mito city, Ibaraki Prefecture, where it publishes daily morning newspaper with a circulation of about 118,000.
The Ehime Shimbun is based in Matsuyama city, Ehime Prefecture, where it publishes daily morning newspaper with a circulation of about 320,000.
The Kyoto Shimbun is based in Kyoto City, Kyoto Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 504,000.
The Kobe Shimbun is based in Kobe City, Hyogo Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 558,000.
The Cugoku Shimbun is based in Hiroshima City, Hiroshima Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 749,000.
The Sanyo Shimbun is based in Okayama City, Okayama Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 461,000.
The Shinano-Mainichi Shimbun is based in Nagano City, Nagano Prefecture, where it publishes daily newspaper as a set of morning and evening edition with a circulation of about 475,000.

To our subscribers

The protection of human rights in news-article database retrieval services is becoming a major issue in Japan. We assume that media organizations in every country face the same issues. We would greatly appreciate receiving any pertinent information on how this issue is handled elsewhere or in related fields. Please send any information by e-mail(bulletin@pressnet.or.jp). Thank you.

- Editor

Nihon Shinbun Kyokai
The Japan Newspaper Publishers & Editors Association
Nippon Press Center Bldg., 2-2-1 Uchisaiwai-cho, Chiyoda-ku,
Tokyo100-8543, Japan

bulletin@pressnet.or.jp

Copyright 2003 Nihon Shinbun Kyokai
All right reserved