An NSK survey conducted in January has found that 84 member media companies are operating a total of 153 informational Web sites. The number of companies with such services is up by one from January of last year.
Among the Web sites, 44 sites operated by 26 companies and accounting for 28.8 percent of the total now offer services restricted to those who sign up as members. Such services are seen as setting the stage for the imposition of users' fees.
The survey, which has been held annually since 1998, tracks entries into electronic media by established-media companies, and evaluates their various business strategies. A total of 85 member companies responded to this year's survey, up from 84 last year.
The latest survey added some new questions, including the one about the introduction of member-only services. The 44 Web sites with such services offer the delivery of e-mail newsletters, access to news archives, and community as well as shopping information. The extra services appear to be aimed at building up local user bases. The Asahi Shimbunfs gASPARA Clubh and the Yomiuri Shimbunfs gYomyClubh both offer membership services that give registered users access to restricted content.
The Asahi Shimbun, Nikkan Sports, Kanagawa Shimbun and Ryukyu Shimbun have all adopted the XLM-based RDF (Resource Description Framework) Site Summary formula, or RSS, to give users much easier browsing access to headlines and URLs (Uniform Resource Locator addresses).
The survey found that 41 companies, up two from last year, are providing e-mail newsletters. Some local newspapers are also offering shopping and living-related information in addition to news. In addition, 28 companies, also up two from last year, are offering movie clips of news and local festivals.
A total of 46 companies, up seven from 2004, are providing general-interest, entertainment and sports news information to search engines and portal sites.
Sixty-two companies, up three from a year ago, are providing contents structured for display on mobile phones and dedicated digital displays. Nine such companies are distributing video content.
Of the 85 respondents in the latest survey, 84 have set up in-house organizations to handle their electronic media sites.