The registration form
for NSK News Bulletin E-Mailer

NSK News Bulletin Online
February 2007
-------------------------------------------------------------------
* Newspaper Circulation Falls 0.5% in 2006
* Newspapers, Kyodo join in Web-site portal
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
*Topics
--Newspapers Run Reporters' Own Stories on Battling Obesity
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Story of the Month>>>
Kobe, Osaka Newspapers Mark 12th Anniversary of Great Hanshin Quake
-------------------------------------------------------------------

Newspaper Circulation Falls 0.5% in 2006

The NSK survey, "Circulation and Diffusion of Newspapers By Prefecture," has found that daily aggregate newspaper circulation was 52,310,478 (copies) as of October 2006. That is down 0.5 percent from a year earlier, in a second straight year-on-year decline.

By type of newspaper, the circulation of general-interest daily newspapers fell 0.3 percent to 47,056,527 in a second consecutive annual decline, while that of sports dailies plunged 2.3 percent to 5,253,951 in a sixth straight annual slide.

The survey was based on data from 120 NSK member newspapers. The number of responding newspapers was the same as in 2005, with no changes in the format of publication of the surveyed papers. The 120 newspapers included 45 that publish morning and evening sets of newspapers, 61 that offer morning-only papers, and 14 that only print evening papers.

By type of issue, the circulation of morning and evening "set" newspapers fell 1.9 percent year-on-year, for a 16th straight annual drop. The circulation of morning-only papers rose 0.4 percent, but evening-only papers plunged 3.6 percent.

Average newspaper distribution per household was 1.02 copies. The average population per copy issued was 2.43.



Newspapers, Kyodo join in Web-site portal


52 newspapers and Kyodo News on Dec. 24 launched a joint Web site called ¡È47NEWS,¡É featuring domestic and overseas news together with Japanese community information on tourism, restaurants and other subjects.

Serving as a hub linking the Web sites of participating newspapers nationwide, the portal site aims to raise the number of users of the local Web sites.

The shared Web portal gives users a look at general and sports news as well as community-based information on tourism, food and other subjects from the local newspapers.

The home page lists heart-warming humorous stories and topics recommended by participating newspapers. The contents are linked within a map of the Japanese archipelago to help readers tie the stories to geography. The site also carries major domestic and overseas news, as well as photos from Kyodo News and video news services.

Other features include a daily ranking of current topics listed by up to 30 keywords of the day, helping users to browse related articles at the Web sites of the participating newspapers. Another popular element is a corner with community information on special events, tourist attractions like hot springs and foods covered in 13 categories.

The joint Web-portal firm aims to raise money through advertising. It also seeks advertisers to post joint ads on both the Web portal and the Web sites of participating newspapers.

The operating company, ¡ÈZenkoku Shimbun Net¡É (the All-Japan Newspaper Network), plans to introduce interactive communication features. An official of the firm said the portal will constantly innovate and evolve in line with the newspapers¡Ç own transformations.



Topics.......Topics.......Topics........

Newspapers Run Reporters' Own Stories on Battling Obesity

The Kanagawa Shimbun and the Okinawa Times on Jan. 1 both started running serialized articles on dieting to cut the risk of developing so-called metabolic syndrome.

The Kanagawa Shimbun got a 47-year-old reporter in its cultural news section to report on his dieting efforts at the Yokohama Sports Medical Center run by the non-profit Yokohama Sports Promotion Corporation. The serial, which runs on the health page on Mondays, covers the reporter's struggles, under the guidance of medical experts, to cut his risk of developing the condition.

Metabolic syndrome raises the likelihood of heart disease, stroke and diabetes. A person faces a diagnosis of metabolic syndrome if he or she has at least two of the following risk factors ? high blood pressure, high blood sugar level, high serum lipid level, or excess abdominal body fat. One in four Japanese over age 40 are said to have metabolic syndrome.

The Kanagawa Shimbun reporter said he would be happy if his ordeal as a human guinea pig is of help to readers. One of his most painful exercises is sit-ups to strengthen his abdominal muscles. He can do only five sit-ups so far, but writes that he is aiming for a healthy body within six months.

In the Okinawa Times project, a pair of male reporters, each of whom weighs over 100 kg, are trying to cut their waistlines over one year. Their articles appear on Wednesday¡Çs lifestyle page every two weeks. The two, aged 39 and 32, work in the paper¡Çs cultural news section and city news section. They have pledged to follow a doctor-prescribed diet for one year.

Okinawans are known for their longevity. But in recent years, average life expectancy is fallen, as obesity becomes a serious health issue. The two reporters say they hope their efforts will prompt others to join in the search for a solution to the local health problem.

<< back


Story of the Month>>>

Kobe, Osaka Newspapers Mark 12th Anniversary of Great Hanshin Quake
Jan. 17 was the 12th anniversary of the Great Hanshin Earthquake that killed over 6,400 people.

The Kobe Shimbun and many local newspapers in the Kobe-Osaka area devoted full pages to features and articles on the quake and its aftermath.

The articles reflect the deep mental scars still affecting survivors, as well as ongoing local efforts at redevelopment, while underlining the need for better disaster-preparation.

The Kobe Shimbun dedicated its ¡ÈKobe Chronicle¡É page to reflecting on the quake. The page regularly traces the past events that fell on the same date. The quake day¡Çs page, looked like an extra issue, carrying shock headlines like ¡ÈMajor Quake Hits South Hyogo Prefecture,¡É ¡ÈOver 1,000 Feared Dead or Missing¡É and ¡ÈHanshin Expressway Collapses.¡É

In the past, the Kobe Chronicle page has dealt with the 1938 Great Hanshin Flood, the 1945 Kobe Air Attack and the end of World War Two. The 1995 Kobe quake has now been the subject of the Kobe Chronicle page for a fifth time. The supervising page editor said the Hanshin Quake has been his top priority, adding that he prepared the contents recalling how frustrated he was at the time of the quake by the newspaper¡Çs limited ability to go to print. The quake destroyed the paper's office and all it could do was issue a four-page evening edition. The editor said many readers still remember that thin evening edition as being a major encouragement nevertheless.

Many of the younger reporters who worked on the special anniversary page joined the newspaper after the 1995 quake. One editor said the special feature gave the younger reporters a chance to interview survivors and to re-live the events with their senior colleagues. Even after 12 years, many survivors still refuse to speak about their terrible memories of the disaster.

In addition to the special page, the Kobe Shimbun on Jan. 17 ran an 8-page supplement of articles on the projected damage expected in western Hyogo Prefecture, known as a fault belt, if another major quake hits, following up with a pull-out first-aid guide.

After this spring's graduation, all elementary school pupils will belong to the generation born after the 1995 quake.

The Osaka edition of the Asahi Shimbun carried a four-page supplement titled ¡ÈA message to those of you who are 12 years old.¡É The supplement aims to carry over experiences of the quake to the younger generation and focuses on disaster-preparation education. The newspaper's city news page emphasized the importance of mental counseling for those who grew up amid the post-quake hardship.

The Asahi¡Çs editors and reporters initially planned to raise public awareness about the lessons and experiences of the quake. But they acknowledged that despite the lapse of 12 years, images of the quake are vivid in the minds of the post-quake generation.

Contrasting with the Asahi¡Çs focus on post-quake youth, the Osaka edition of the Yomiuri Shimbun opened a 2-page special on the quake by focusing on baby boomers. Many local government officials who bore the brunt of the post-quake challenges are now retiring. Yomiuri¡Çs special focuses on efforts by local governments to transmit the experiences of the quake and disaster-preparation expertise to younger generations.

The Osaka edition of the Mainichi Shimbun devoted three pages to a special feature on local people engaged in welfare activities for quake survivors. Using its center-spread pages, it carried a map of 271 monuments to the memory of the quake victims.

Nihon Shinbun Kyokai
The Japan Newspaper Publishers & Editors Association
Nippon Press Center Bldg., 2-2-1 Uchisaiwai-cho, Chiyoda-ku,
Tokyo100-8543, Japan

bulletin@pressnet.or.jp

Copyright 2007 Nihon Shinbun Kyokai
All right reserved