The registration form
for NSK News Bulletin E-Mailer

NSK News Bulletin Online
July 2007
-------------------------------------------------------------------
* Kitamura Reelected NSK Chairman
* Asahi Shimbun hosts Journalism Symposium
* Hiroshima Circulation Forum Eyes Tighter Community Ties
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
*Topics
--Mainichi Shimbun to Launch News Proficiency Test
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Story of the Month>>>
Media Ethics Gathering Addresses Self-Discipline
-------------------------------------------------------------------

Kitamura Reelected NSK Chairman

The 86th general assembly of NSK member media organizations held elections for its executive officers at the Press Center in Uchisaiwai-cho, Tokyo, on June 20.

Mainichi Shimbun President Masato Kitamura was reelected NSK chairman. Shinano Mainichi Shimbun President Kensuke Kosaka was approved for a second term as an NSK vice chairman and Nishi-nippon Shimbun President Akishige Tada was also elected as an NSK vice chairman.

NSK members approved a new lineup for the board of directors to take office upon the expiry of the terms of the past board.

NSK Chairman Kitamura told the general meeting that he felt the weight of responsibility in accepting reelection as NSK chairman when the newspaper industry faces difficulties on all sides. He said all he can do is to serve as a piece of string to bundle together the forces of the member companies and to help them act in unison.

NSK Vice Chairman Kosaka committed himself to helping Kitamura with his duties. New Vice Chairman Tada said he believes every member organization knows the prevailing problems facing the industry, adding that he looks forward to meeting these challenges under Kitamura¡Çs guidance.


Asahi Shimbun hosts Journalism Symposium

The Asahi Shimbun hosted a symposium on journalism at Asahi Hall in Tokyo on June 22, featuring journalists and experts from Japan and abroad exchanging views before an audience of about 450. The participants included an American newspaper publisher and a Pulitzer Prize-winning photojournalist.

The symposium, titled ¡ÈEye-Witness Reporting on Crime and War,¡É focused on news reporting within the context of human rights and the national interest.

Keynote speaker John Temple, the editor, president and publisher of the Rocky Mountain News in Denver, Colorado, referred to the 1999 gun-rampage at Colorado's Columbine High School. Temple said the media needs the courage to publish important photos, regardless of whether it makes readers uncomfortable. He called such photos an essential part of eyewitness news.

The Rocky Mountain News carried a photo of the corpse of a boy lying on a street after he was shot to death in the Columbine High School massacre. The newspaper faced a furious protest from the family, but lengthy talks finally brought the family to accept what the editors had done, said Temple.

Temple presented the special feature that won Rocky Mountain photojournalist Todd Heisler the Pulitzer Prize (he is now with the New York Times). Temple also introduced the work of Rocky Mountain photojournalist Jim Sheeler, who has captured the grief of families of U.S. Marines killed in Iraq. One photo shows a pregnant widow cuddling up to the casket of her dead husband. Temple said the series grew from the deep empathy between the families and the journalists. He said editors need to let readers see the real world as it is, emphasizing the need to tell the true ¡Èstories¡É of people¡Çs lives in news reporting.

The keynote was followed by a panel discussion on ¡ÈHuman rights and Journalism.¡É (See photo)

The panel brought together Temple, Heisler, Richard Lloyd Parry, Asian Editor of the Times of London, Miwa Yanagi, a contemporary artist, and Hidetoshi Sotooka, managing editor at the Asahi Tokyo Head Office. Hiroshi Fujita, a guest professor at Waseda University, was the moderator. The panelists discussed how to serve the public interest in gathering and reporting the news, without violating privacy or human rights.

Heisler of the Rocky Mountain News said aggressive news reporting is essential, but said he deals with his photo subjects modestly as a human being. He said he learned from his elders as a young reporter that he had to be a human being first and foremost, a professional second, and only then a photojournalist.

Asahi¡Çs Sotooka said that no article can deliver the full facts without substantial information. He said a newspaper is always a product of trial-and-error when dealing with the feelings of crime victims.

Yanagi said the people¡Çs thirst for information is continuing to grow with the spread of the Internet, making the ethical standards of newspapers increasingly important.

In a second part of the panel discussion, Shigeru Ishiba, a former Defense Agency director-general, joined a debate on ¡ÈNational Interest and Journalism.¡É

Referring to Heisler¡Çs coverage of the funerals of U.S. soldiers and the media coverage of the Iraq war in general, Ishiba said every government should seek a public mandate only after revealing the negative side of an issue. He said any so-called national interest that could not withstand media criticism is not worthy of the name.

Lloyd Parry, of the Times, stressed that for journalists, the interests of the readers must always take precedence over the ¡Ènational¡É interest.


Hiroshima Circulation Forum Eyes Tighter Community Ties

The 2007 National Newspaper Circulation Forum at the International Conference Center in Hiroshima opened on June 13 to a crowd of about 1,300 newspaper sales officials from across the country.

The Chugoku Shimbun and the association of the newspaper sales agents organized the meeting with the help of the NSK Circulation Committee.

A panel discussion on ¡ÈCollaboration and Competition: Opening the Way to the Future,¡É discussed the need to work together with competing newspapers to sign up new subscribers.

After meeting in three sub-groups, the participants adopted a resolution calling for tighter teamwork with local communities to increase newspaper readership by working together outside of affiliated newspaper groups.

In one of the three sub-groups on ¡Èinnovative sales promotions,¡É the Kumamoto Nichinichi Shimbun reported on sending lecturers to orientation seminars for new employees at local firms and teaching them how to use newspapers in their jobs. A Yomiuri Shimbun salesperson described efforts to create a membership club for subscribers with an incentive of a unique system. The Yomiuri agent said new value-added services are needed for subscribers, such as delivering local produce at a discount, seasonal sales promotions and other activities beyond regular newspaper sales.

A sub-group on ¡Èmanagement reforms for newspapers agents¡É heard a report about electric-powered bicycles used by elderly newspaper-delivery personnel. The newspaper sales agents agreed to act together against the plan by Japan Post to enter door-to-door leafleting upon its privatization this October.

At the sub-group on ¡Èthe community contribution of newspaper sellers,¡É an agent from Miyazaki Prefecture reported on its activities to help preserve endangered green turtles by organizing a cleanup of local seashores. Some agents reported on volunteer activities for the solitary elderly, in which newspaper delivery agents tell relatives there might be an emergency if they find copies of the previous day¡Çs morning issue still in the mailbox.

The national newspaper Circulation forum has been held every second year since 1993. The next forum is set for 2009 in Akita City.



Topics.......Topics.......Topics........

Mainichi Shimbun to Launch News Proficiency Test

Places opened on June 1 for a news proficiency test to be run by the Mainichi Shimbun and the non-governmental Society for Testing News Proficiency.

According to the organizers, the first tests will start on Sept. 2 at a total of 20 sites across the country. The test is aimed at motivating youth to raise their interest in current affairs with results useful for admission to universities, business employment and even for lifelong education.

The applicants¡Ç understanding of current news will be tested up to five levels of difficulty starting with the easiest. The questions, on current news topics, will be scored by computer.

People who can get 80 percent of the questions right will get the top-level certificate. Certificates for the lower levels will also be issued for correct answers to 70 percent of the questions -- a passing mark.

The nongovernmental testing organization was set up last October with Takeshi Yoro, honorary professor of Tokyo University, as its honorary president. Its president is Shigetada Kishii, special senior editor of the Mainichi Shimbun, and eight other journalists, scholars and experts are serving as its directors.

The new business development office of the Mainichi Shimbun is in charge of the project. The editorial department and the office of editorial writers are to cooperate in preparing questions for the test. The management and holding of the tests is assigned to the research institute of advanced education, which the newspaper created in April.

A Mainichi official said the proficiency testing is aimed at raising youth interest in news and society to give them a broader point of view. In some areas, the testing will be co-organized with local newspapers, including the Kahoku Shimpo, the Shinano Mainichi Shimbun and the Ryukyu Shimpo.

<< back


Story of the Month>>>
Media Ethics Gathering Addresses Self-Discipline
The National Conference of Mass Media Ethics Councils held a symposium on media responsibility and self-discipline on June 16 at the National Press Center in Tokyo.

Hideo Shimizu, an honorary professor at Aoyama Gakuin University, gave a keynote lecture to start the 22nd annual symposium, followed by a panel discussion among journalists and experts.

Participants discussed restoring public trust in the media as Japanese newspaper and broadcasting industries face a series of misconduct charges. They spoke of plagiarized editorials, articles and the falsification of data for TV programs, as well as concerns over government interference in the freedom of the press and expression.

In his lecture, ¡ÈMedia Responsibility and Self-discipline - How to Respond to Growing Criticism of the Media,¡É Professor Shimizu said transparency, taking a critical stance against authority, and modesty are the three keys for the media. Noting that the factors are linked, Shimizu warned that the media should get back to ¡Èserving the nation¡Çs right to know by squarely taking the citizens¡Ç side.

The lecture led to a panel discussion moderated by female attorney Sanae Tanaka with four panelists: Kiichiro Kamiya, senior editor and content reviewer at the Tokyo Shimbun; media producer Yoshihiko Muraki; movie director and writer Tatsuya Mori; and nonfiction writer Shinobu Yoshioka.

Commenting on the recent explosion of plagiarism involving editorials and news articles, Kamiya said that first and foremost, what matters is self-discipline on the part of reporters and editorial writers, although he admitted that easy access to information on the Internet may have an adverse effect. At the same time, Kamiya pointed to the administrative authorities¡Ç stricter regulations on disclosure of information, the growing public criticism of the media and other severe issues surrounding newspaper reporters, stressing that the correct way for the media to recover public trust is to have close contact with citizens and readers in the field.

On Kansai TV¡Çs information program, Muraki, who served as an outside member of the in-house panel, recalled that insufficient human resources, time and expenses were used in the creation of the ¡Ècore¡É elements of the programs due to preoccupation with making the programs easy-to-understand and fun.

Yoshioka, who also served as an outside member of the same panel, said he found similarity in news and information gathering by reporters from other media, namely in collecting comments or data to substantiate a thesis. He warned that there is a big pitfall in such an approach.

Mori said TV news and news articles are subjective expressions and cannot be neutral or fair. He called on media people to be more conscious of their responsibility, saying that they should only tell what they really consider to be true.

In this context, Tanaka criticized the government-proposed revision of the Broadcasting Law that will also ban the airing of false information. It further requires that broadcasters submit preventive measures to the authorities. She warned that if such a regulation is adopted, Japan will be mocked by the rest of the world.

Nihon Shinbun Kyokai
The Japan Newspaper Publishers & Editors Association
Nippon Press Center Bldg., 2-2-1 Uchisaiwai-cho, Chiyoda-ku,
Tokyo100-8543, Japan

bulletin@pressnet.or.jp

Copyright 2007 Nihon Shinbun Kyokai
All right reserved