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December 2007
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NSK Presents Community Contribution Awards
NSK held its first awards ceremony for a series of new¡Ècommunity contribution¡É awards in Tokyo on Nov. 21. The awards have been set up to recognize and promote activities by newspaper sales agents and their employees that significantly contribute to local communities.
The recipients of the top award, a special award, and other prizes received certificates and medallions at the ceremony held at the National Press Center Hall in Tokyo¡Çs Uchisaiwai-cho district.
To mark the creation of the NSK Community Contribution Awards, NSK sponsored a special exhibition on community-based activities of newspaper sales agents at the Japan Newspaper Museum, NEWSPARK, in Yokohama City, Kanagawa Prefecture, from Nov. 22. The display features photographs and descriptive panels on the activities of the recipients of this year¡Çs awards.
In his address at the presentation ceremony, NSK President Masato Kitamura said that for many years, newspaper sales agents¡Ç low-key activities in their neighborhood communities had gone relatively unnoticed. The new NSK awards mark the beginning of a publicity drive, Kitamura said, adding that NSK aims to keep publicizing the contributions that result from the presence of newspapers in the community.
The top award granted this year in the new prize series recognized the charitable activities of a group of women owners and wives of owners of newspaper sales agents affiliated with the Kochi Shimbun in Kochi Prefecture. The women¡Çs group has been organizing a charity bazaar regularly since 1990 to donate to the Kochi Shimbun-initiated foundation for the improvement of local medical services.
Ms. Sachiko Nakaya, the head of that group, said that newspaper sales agents are conducting community-based activities at a time when youth are shunning newspapers. Yet she said her group would continue such activities to contribute to the local community.
This year¡Çs special award went to Ms. Toshiko Kuwayama, who works for an agent dealing exclusively with the Chunichi Shimbun in Aichi Prefecture. That award recognized her 14 years of assistance to financially troubled students from Sri Lanka (see November Bulletin).
The special exhibition on newspaper sales agents at NEWSPARK features about 280 photos, panels and other items. The exhibits outline the status of such agents, as well as their routine jobs and award recipients¡Ç community contributions. Also on display are advertising signboards made of enamel, that were in common in the 1950s and 60s, and bells used to announce extra editions, as well as award-winning slogans for newspaper delivery and about 40 community papers issued by newspaper sales agents. The show will run until Dec. 24.

NSK President Masato Kitamura (left) hands a certificate of commendation to Ms. Sachiko Nakaya, head of the local women¡Çs group in Kochi Prefecture that won the top prize in the NSK Community Contribution Awards series.
Japan-South Korea Editors' Seminar Calls For Deeper Bilateral Understanding
The 44th Japan-South Korea Editors Seminar on Cheju Island and in Seoul ran from Oct. 31 through Nov. 3. Ichiro Ue, a senior editor from the Yomiuri Shimbun¡Çs Tokyo head office, led an 11-member Japanese delegation representing 11 Japanese media companies. A total of 26 editors from 25 South Korean media joined in discussions on the theme, ¡ÈPresent Status and Challenges to News Coverage by Japan and South Korea.¡É
In his keynote speech, Hisashi Hirai, a senior editor with Kyodo News, recalled that when the textbook-accuracy issue came up in the past, many South Korean restaurants and taxi drivers refused to serve Japanese. But despite the territorial issue over the ownership of disputed islets in the Sea of Japan, Japanese tourists visiting South Korea are walking on streets in an unconcerned manner, according to Hirai.
Noting that the recent fad for Korean pop culture, particularly movies, among Japanese is a factor behind their apparent change of interests, Hirai emphasized that the deepening mutual exchange of popular culture is inducing a change in the nature of nationalistic sentiment in each country.
Roh Jae Hyun, an editorial writer for Jong-Ang Ilbo, a major South Korean daily, delivered a keynote speech titled ¡ÈThe Empty Deductive Method of South Korean Journalists versus the Narrow-Minded Inductive Method of Japanese Journalists.¡É
He said that Japanese media tend to elaborately build up facts by proving A equals B, and then, that B equals C, when reporting on what is happening in South Korea, but they never conclude A equals C. South Korean media tend to report on Japanese affairs from the permanent standpoint that all past problems are attributable to Japanese wrongdoing, Roh observed. He said that each side should learn more about the other and show more consideration to the other.
After a 4-hour discussion, the Yomiuri¡Çs Ue, who chaired the session, summarized the debate, saying that it is children, wives and women who have made journalists realize how shallow their understanding is of their neighboring country. Noting that journalists maintain their nationalities, but never need to carry around their national borders, Ue said that journalists need to try to discuss a broader range of subjects by folding up their divisive national flags.

36 editors from Japan and South Korea held a heated debate on their reporting of each other's affairs at a seminar at the Lotte Hotel on Cheju Island.
2007 Press Photographers' Awards Announced
The local branches of the Press Photographers Association have been announcing their respective recipients of annual association awards for 2007.
In this issue, we cover the winning photographs from the Hokkaido Press Photographers Association and the Kansai Press Photographers Association. Toward the end of February, we will feature the award-winning photographs of the associations in the Tokyo, Tohoku, Chubu, Kansai (sports) and Kyushu regions.
***The Hokkaido Press Photographers Association (22 member companies and 89 individual members)

PHOTOS COURTESY OF KYODO NEWS
The association gave its top prize to a series of six photographs by Takuro Yabe of Kyodo News¡Ç Sapporo branch, featuring the attraction of a local horseracing track that was on the verge of closure due to financial difficulty.
The Banei Horse Race is a unique competition in which horses race while dragging iron sledges. Of four local host cities in Hokkaido, three decided to end the races due to financial reasons. The only remaining operator, the city of Obihiro, nearly followed suit, but, a private company offered to extend financial support in December 2006 for the continuation of this unique Hokkaido sporting culture. Yabe¡Çs photos captured the racing horses¡Ç fixation on triumph and the local public's deep love for the racing tradition.
Yabe recalled that he took the photos in sub-zero temperatures early in the morning to capture a moment of delicate change in the light. He also said that he was out to publicize how strongly local people are committed to maintaining Hokkaido¡Çs distinctive horseracing tradition.
***The Kansai Press Photographers Association (77 member companies and 1,060 individual members)

PHOTO COURTESY OF YOMIURI SHIMBUN OSAKA HEAD OFFICE
The association's top award for general news went to Masazumi Nakahara of the Yomiuri Shimbun¡Çs Osaka head office for a photo of the terrified riders caught in a roller coaster derailment accident in Osaka in May 2007.
The accident at an amusement park in Suita City, Osaka Prefecture, cost the life of a young woman and injured 19 people.
His photos trumped rival newspapers¡Ç photographs by being the first to go to press. The photos also contained a clear message against the slipshod safety measures of the amusement park operator.
Nakahara said that he could not feel happy about receiving the award, as the accident resulted in a death, adding that he hoped there would never be a repeat accident. He took the photo from far, using a 500-mm telescopic lens, not to disrupt the rescue operation.
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Newspaper Executive Delivers Lecture on NIE at Shinshu University
Seiichi Inomata, an executive managing director of the Shinano Mainichi Shimbun, delivered a lecture on the social importance of newspaper at Shinshu University in Nagano City on Nov. 8 (see photo).
The lecture is part of a series, started in October in collaboration between the newspaper and the university¡Çs Faculty of Education for the course on utilization of newspaper for education.
In his lecture, Inomata defined the social function of newspaper into three categories ? dissemination of news, provision of a ¡Èplaza¡É for person-to-person communication and support for people through cultural and sports projects. He emphasized the significance of newspaper as a tool for the betterment of society from the context of social capital.
The series of lectures are intended to let would-be educators learn more about the role of newspaper in society and how to utilize newspaper at classes for newspaper-in-education (NIE) activities.
Prof. Fumitaka Shibusawa of the university, who heads the NIE promotion council in Nagano Prefecture, is in charge of the course. In October, students at the course made a tour of the head office of the newspaper company and its printing factory
Inomata said that he expects the students to utilize newspaper at class for the nurturing of human resources contributing to the build-up of social capital, when they become teachers in the future.
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Story of the Month>>>
JANPS 2007 Shows New Equipment for Diversified Multimedia Applications
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The 19th bi-annual Japan Newspaper Production Show - JANPS 2007 - ran for four days starting on Nov. 6 at Tokyo Big Sight with a visitor turnout of 20,295. The show was organized by NSK with the backing of the Conference for Newspaper Production Technique (CONPT).
On the theme of ¡ÈFaster, Wider, and Finer - Newspaper Technology in Progress,¡É a record 57 companies and organizations, including NSK, exhibited their latest equipment and systems for newspaper production, including the advanced editorial composition systems for electronic newspaper and the 4x1 press models known for ultra-fast press speed.
On behalf of NSK, President Masato Kitamura, who is also president of the Mainichi Shimbun, spoke at the outset. He called on visitors to realize the progress in newspaper production technology designed to deliver news information to readers in a faster, wider and finer manner via multiple media channels.
Attention-getters at the show included the latest systems and equipment for multimedia applications, such as Web sites and electronic newspapers. IBM Japan, NEC Corp., Fujitsu Corp. and other companies showed electronic newspapers. Founder International Inc. of China demonstrated an electronic newspaper model that has an automatic text reading function and responds to ad movies, while introducing the portal site for electronic newspapers in China, which is under its operation.
CCI Europe made its first debut at JANPS by exhibiting its NewsGate integrated editorial system that allows the use of editorial contents for multiple media. U.S. and European newspaper companies are adopting the system one after another. The company plans to by next summer, promote a Japan version that responds to the Japanese language.
In the field of newspaper composition systems, Toshiba Solutions Corp. exhibited the terminals for its mobile composition system, which uses notebook PCs for the transmission of composed page data to printing factories. The system ensures newspaper publication despite natural disasters. Another feature is its capability to output data in PDF form. The company is in anticipation of its wider use for Newspaper in Education (NIE) activities.
In the area of press equipment, the 4x1 press models drew much attention among visitors, while a number of the latest page-proof monitor systems were on display.
Seiken Graphics Inc. exhibited a 4x1 offset press model. The 4x1 newspaper press model mounts four plates across a single-diameter plate cylinder, reducing in half the number of printing plates required. Mitsubishi Heavy Industries and some other makers introduced their respective 4x1 press models. Mitsubishi¡Çs model will be installed at Nikkan Sports Printing Co.¡Çs Tsukiji factory in Tokyo and be put into operation in March 2009.
Tokyo Kikai Seisakusho, Ltd. demonstrated the new press capable of printing the newspaper in Berliner size. The major press maker has delivered the model to Joong Ang Ilbo, a major daily newspaper in South Korea, as its first user in Asia. FUJIFILM Graphic Systems exhibited the actual machine of its on-demand newspaper printing model. Kodak introduced its model on panels. This printing equipment enables the reproduction of newspaper pages or ad copy as requested by individual customers.
Sakata Inx Corp., Japan System Laboratory and Fujitsu Limited exhibited their proof-monitor systems that display newspaper pages in actual size upon the completion of plates and adjustment color before printing. The equipment corresponds to various standards for color profiles, including the Nihon Shimbun Ad Color (NSAC) profile. The monitors, which can display pages in full size will go on the market in January 2008.
On display at the NSK booth were the color ad pages for Toyota Motor Corp., of which a color sample was created, using the NSAC profile, and actually printed at the printing factories of nine newspaper companies.

JANPS 2007 at Tokyo Big Sight
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Nihon Shinbun Kyokai
The Japan Newspaper Publishers & Editors Association
Nippon Press Center Bldg., 2-2-1 Uchisaiwai-cho, Chiyoda-ku,
Tokyo100-8543, Japan
bulletin@pressnet.or.jp
Copyright 2007 Nihon Shinbun Kyokai
All right reserved
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