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October 2010
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NSK Announces 2010 Awards
NSK has announced the recipients of its annual awards - five in the editorial division, two in business/management, and one in technology. The awards ceremony was held at the 63rd National Newspaper Convention on Oct. 15 in Tokyo.
In an unprecedented step, NSK gave out an additional award in the editorial division to the Asahi Shimbun’s Osaka head office after its Sept. 1 announcement of this year’s award winners. The extra award was given for an Asahi scoop published on Sept. 21.
NSK set up its awards in 1957 to honor remarkable performance at NSK member companies in the editorial, business/management and technology fields. The awards promote the authoritativeness and credibility of the newspaper industry, wire services and broadcasters.
There were 62 nominations filed this year for editorial awards, and four each for business/management awards and for technology awards. The selection committee, chaired by NSK President Hitoshi Uchiyama, met on Sept. 1 to examine and approve four recommended finalists in the editorial division, two in business/management, and one in technology. However, after an additional application on Sept. 24, a subcommittee met on Oct. 1 and proposed adding Asahi Osaka to this year’s award winners for the editorial division. The awards selection committee on Oct. 6 approved that late recommendation.
The winners are:
Editorial Division -- 5 awards:
Kiyohisa Yoshida, former deputy chief of the Political News Division and currently deputy chief of the Medical Information Division at the Editorial Department of the Yomiuri Shimbun Tokyo head office, for a scoop in the newspaper’s Dec. 22, 2009, evening issue, on the preservation at the residence of former Prime Minister Eisaku Sato of a secret deal in writing between Sato and former U.S. President Richard Nixon about allowing U.S. nuclear weapons to enter Japanese territory in an emergency.
An Asahi Shimbun Osaka Head Office task force, represented by Takeo Hirayama, city news editor in the Editorial Department, for a scoop and ensuing news reporting on a sensational scandal involving a senior Osaka prosecutor alleged to have tampered with a confiscated floppy disc used as evidence in a postal abuse case.
Minoru Iwasaki, of Kyodo News’ China General Bureau, for a scoop photo of North Korean leader Kim Jong II at a hotel in Dalian, northern China, during the leader’s first visit in four years to China, on May 3, 2010.
Hirosumi Yamaguchi, of the Asia General Bureau of Japan Broadcasting Corporation (NHK), who was formerly with the video center of the News Department, for scoop footage aired on the broadcaster’s news program at 1 p.m. on Oct. 28, 2009, capturing the moment of the miraculous rescue of three fishermen who had survived four days in an overturned fishing boat off Hachijojima Island.
A Shinano Mainichi Shimbun task force, represented by Yutaka Igarashi, a deputy news editor in the Editorial Department, for a long series of features and related articles on the symptoms and the care of dementia patients.
Business/Management Division -- 2 awards:
The Nihon Keizai Shimbun, represented by its President Tsuneo Kita, for the newspaper’s launch on May 23, 2010, of a full-fledged digital edition.
The Kochi Shimbun, represented by President Hayao Miyata, for the newspaper’s 82-year social contribution program to support infant rearing in local communities.
Technology Division -- 1 award:
A special task force of The Nikkan Sports Shimbun and the Nikkan Sports Shimbun West Japan, represented by Toshiyuki Yamanaka, deputy chief of the Nikkan Sports Shimbun’s editorial and production center, for its successful integration of the editorial composition systems of the two companies into a labor-saving and easy-to-use common platform.
Award Winning Picture of North Korean Leader Kim Jong-Il
by Kyodo News
Toshiba Takes Top Prize in 2010 Newspaper Advertising Awards
NSK on Sept. 1 announced the 11 recipients of its 30th annual Newspaper Advertising Awards, which included Toshiba Corp., the winner of a newly created Grand Prize for its ad on ending production of incandescent light bulbs.
The awards ceremony was held at the 53rd Newspaper Advertising Day celebration at a Tokyo hotel on Oct. 15.
NSK set up the awards in 1981 to honor newspapers and advertisers for outstanding activities that explore a new horizon for newspaper advertising. The awards are intended to promote the development of the newspaper and advertising industries.
This year, there were 376 nominations for advertisers and 35 nominations for the awards for newspaper companies.
The 11 winners of this year’s Newspaper Advertising Awards are listed below. In addition, NSK announced 10 recipients of an award for excellence for advertisers and five winners of an encouragement award for newspaper companies. Detailed information about the award-winning advertisements is available on the NSK Web site:
http://www.pressnet.or.jp/adarc/pri/2010.html
The winners are:
The grand prize for advertisers:
-- Toshiba Corp. for the company’s full-page ad on ending production of incandescent light bulbs.
Awards for advertisers -? five awards:
-- The Tohoku Branch Office of Suntory Beer & Spirits Limited, for a series of ads promoting the company’s whisky brand, combined with the introduction of local drinking places in the Sendai area.
-- The Nagasaki Prefectural Tourist Federation, for an ad featuring major tourist attractions in Nagasaki Prefecture.
-- McDonald’s Company (Japan), Ltd., for an ad promoting the “Big Mac” menu in collaboration with the Tokyo Dome baseball stadium.
-- Panasonic Corp., for an ad for its “nano” technology, using related newspaper articles as content.
-- Fukuya Co., the operator of a department store chain in Hiroshima Prefecture, for an ad marking its 80th anniversary, featuring its close ties to local communities.
Awards for newspaper companies -? five awards
-- The Advertising Department of The Yomiuri Shimbun’s Tokyo Head Office, for a series of ads in “The Yomiuri Shimbun x AKB48” project to mark its 135th anniversary, featuring an all-female idol group named “AKB48.”
-- The Advertising Department of The Tokyo Shimbun, for a series of ads featuring “forests in Tokyo.”
-- The Sales Department of The Kanagawa Shimbun, for a series of ads on the 150th anniversary of the opening of Yokohama Port.
-- The Sales Department of The Shizuoka Shimbun, for publishing a special supplement marking the newspaper’s hosting of the 62th Newspaper Convention. The supplement carried readers’ letters to advertisers in the newspaper on the supposition that their ads were a sort of “love letter” to readers.
-- The advertising department of the Nishinippon Shimbun, the advertising divisions of the Asahi Shimbun’s Western Japan Head Office, the Mainichi Shimbun’s Western Japan Head Office and the Yomiuri Shimbun’s Western Japan Head Office, and the cross-media sales division of the Nihon Keizai Shimbun’s Western Japan branch office, for their joint project soliciting ideas from readers for the betterment of their local community in collaboration with local senior high schools in Fukuoka City.
Toshiba is Awarded the Grand Prize
Topics.......Topics.......Topics........
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‘One-seg’ Broadcasting in Testing, ‘3D Newspaper’ Hits Soccer Stadiums
‘One-Seg’ Broadcasting Warms Up
Shonan Bellmare, a J. League professional soccer-football team, on Sept. 18 started experiments with unused airwaves for “one-segment” (1seg) broadcasting at Hiratsuka Stadium in Hiratsuka City, Kanagawa Prefecture.
The experimental broadcasting is one of the programs chosen by the Ministry of Internal Affairs and Communications as leading models for the use of “white space,” or airwave band frequencies allocated to a broadcasting service but not used locally.
The tests include the delivery of data to cell phones and other portable devices exclusively for the audience at the soccer stadium. The data includes live coverage of the match, interviews with players, event information and other video material and data. The 1seg broadcasting is being conducted over a new terrestrial digital broadcasting service called “One-Seg”.
The testing will continue until November, covering a total of six matches at the stadium. The tests are aimed at the propagation of airwaves and at assessing viewer response.
Naoto Yumiketa, corporate media officer at Shonan Bellmare, explained how the system will allow audiences to use cell phones and other portable terminals to review close-up replays of any play during games at the stadium, which does not have a large video screen.
‘3D Newspapers’ arrive
The Nikkan Sports Shimbun put out a special three-dimensional newspaper at Saitama Stadium in Saitama City on Sept. 25, during a match between the host Urawa Red Diamonds and Albirex Niigata.
The 12-page broadsheet special issue features photographs and advertising copy that can be seen three-dimensionally with a special pair of glasses. The issue, complete with 3D glasses, sold for 200 yen. According to the sports daily, 5,000 copies had sold out before the start of the game.
The three dimensions were represented using the so-called spectroscopic parallax method, based on an astronomical method for measuring the distances to stars. Special films are put on the surface of the glasses to produce three-dimensional images from the photographs. Due to the effect of the contrasting density of colors, people wearing the glasses see 3-D images. It is the first time this method has been used for a newspaper.
Shuji Imoto, deputy manager at the sports daily’s sales center, said the 3-D newspaper is one of its efforts to attract public attention and to promote newspapers by using a newspaper as a tool. Starting last year, the company has been selling a unique special issue to each audience at a particular sports events. “We believe our efforts to boost professional teams and their players will raise readership for our sports daily,” he said.
To get feedback about the 3-D newspaper, the company printed a QR bar code inside the issue, providing an Internet address link to a survey on the daily’s Web site. Also, at sales booths, an apparatus links cell phones directly to the survey site. Imoto said he expects readers to suggest more such innovative ideas, which will lead to new services for readers.
3D Newspaper by Nikkan Sports at Saitama stadium
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Story of the Month>>>
Newspaper Polls Better Reflect Prime Minister’s Support Rate
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Prime Minister Naoto Kan won re-election as president of the Democratic Party of Japan by defeating DPJ chieftain Ichiro Ozawa in a party leadership election on Sept. 14. Kan’s re-election secures his stay in office as national prime minister.
Before the balloting, major media reported their latest opinion surveys, showing Kan with a strong lead over Ozawa. But Ozawa got higher ratings in surveys on political affairs Web sites.
The big discrepancy between the newspaper and Web polls drew attention and some newspapers revisited the issue after the DPJ election.
The sub-site “Politics for All” in the political news section of Yahoo’s portal site hosted a Web poll from Sept. 1 to Sept. 14, drawing 10,466 responses with unique Yahoo ID numbers. Among that sample, support for Kan was only 24 percent, while Ozawa had 64.
According to Yahoo, the users of the sub-site are mainly in their 30s and 40s. A Yahoo official said, “Our poll is utterly different in nature from the opinion surveys conducted by major media,” adding that the sub-site is intended to provide information on political affairs to bring politics closer to the people.
Against Ozawa’s high support in many Web polls, an Asahi Shimbun survey on Sept. 4 and 5 found that 65 percent of its respondents preferred Kan for DPJ president and prime minister, while Ozawa’s support was only 17 percent. A Yomiuri Shimbun survey from Sept. 3 through Sept. 5, found 66 percent backing Kan and 18 for Ozawa.
Kyodo News ran two polls, on Aug. 27-28 and on Sept. 9-10, comparing views before and after the Sept. 1 official launch of campaigning. Before the campaign, the poll showed Kan at 67 percent and Ozawa at 22. But after campaigning started, Kan jumped to 69 percent and Ozawa fell to 15.
Aside from conventional polls, Kyodo News on Sept. 2 began soliciting comments on the DPJ race on its 47NEWS news site jointly operated by Kyodo’s 47 subscribing media companies. In the collected comments, support for Ozawa dwarfed that for Kan.
Kanichi Seino, chief of Kyodo’s Integrated Election Center, said findings of media surveys echo the voices of the “silent majority” because they use random-sampling. On the contrary, respondents to Web polls are much more inclined to promote their personal views and Ozawa won more support among such people, Seino said. “The findings were the flipside of passive public support for Kan built out of worries about frequent changes of prime ministers,” he added.
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Nihon Shinbun Kyokai
The Japan Newspaper Publishers & Editors Association
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Copyright 2008 Nihon Shinbun Kyokai
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