1. Nihon Shinbun Kyokai
  2. Facts and Figures about Japanese Newspapers
  3. Advertising
  4. Changes in Newspaper Advertising Expenditures and Volume of Newspaper Advertising

Changes in Newspaper Advertising Expenditures and Volume of Newspaper Advertising

Year Advertising expenditures Volume of ads GDP
(100 million yen)
Total ad expenditures
(100 million yen)
Newspaper ad expenditures
(100 million yen)
Total columns of newspapers
(column)
Total volume of newspaper ads
(column)
Percentage of newspaper space used for ads
(%)
202167,9983,8154,395,37630.05,422,897
202061,5943,6884,397,81130.65,381,554
201969,3814,5474,702,02731.05,584,912
201865,3004,7844,866,91731.45,562,938
201763,9075,1475,047,94132.15,530,730
201662,8805,4315,134,83932.45,443,646
201561,7105,6795,228,99533.05,380,323
201461,5226,0575,345,30333.35,188,110
201359,7626,1705,336,05933.75,087,006
201258,9136,2425,282,95733.45,004,747
201157,0965,9905,010,80932.84,974,489
201058,4276,3965,167,45033.55,055,306
200959,2226,7395,183,24733.74,949,384
200866,9268,2765,630,06535.05,278,238
200770,1919,4625,940,89736.25,392,817
200669,3999,9866,080,73736.85,351,702
200568,23510,3776,111,90237.35,325,156
Revised
200659,9549,9866,080,73736.85,351,702
200559,62510,3776,111,90237.35,325,156
200458,57110,5596,015,61937.05,294,009
200356,84110,5005,960,07637.25,239,686
200257,03210,7076,041,05337.75,244,787
200160,58012,0276,295,94939.25,316,539
200061,10212,4746,266,04340.15,354,177
199956,99611,5356,041,89840.05,280,699

Source: "Advertising Expenditures in Japan" and "Dentsu Advertising Statistics" both published by Dentsu Inc.

  • The above figures for GDP are those released in the Cabinet Office's "Annual Report on National Accounts" or "GDP Estimates."
  • All the above figures are for the calendar year.
  • The method for estimating "Advertising Expenditures in Japan" was modified in 2007, and data from 2005 onward has been retroactively revised.
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