1. Nihon Shinbun Kyokai
  2. Facts and Figures about Japanese Newspapers
  3. Advertising
  4. Changes in Newspaper Advertising Expenditures and Volume of Newspaper Advertising

Changes in Newspaper Advertising Expenditures and Volume of Newspaper Advertising

Year Advertising expenditures Volume of ads GDP
(100 million yen)
Total ad expenditures
(100 million yen)
Newspaper ad expenditures
(100 million yen)
Total columns of newspapers
(column)
Total volume of newspaper ads
(column)
Percentage of newspaper space used for ads
(%)
201865,3004,7844,866,91731.45,484,961
201763,9075,1475,047,94132.15,451,219
201662,8805,4315,134,83932.45,359,864
201561,7105,6795,228,99533.05,313,198
201461,5226,0575,345,30333.35,138,760
201359,7626,1705,336,05933.75,031,756
201258,9136,2425,282,95733.44,949,572
201157,0965,9905,010,80932.84,914,085
201058,4276,3965,167,45033.55,003,539
200959,2226,7395,183,24733.74,895,010
200866,9268,2765,630,06535.05,207,157
200770,1919,4625,940,89736.25,316,882
200669,3999,9866,080,73736.85,268,797
200568,23510,3776,111,90237.35,241,328
Revised
200659,9549,9866,080,73736.85,268,797
200559,62510,3776,111,90237.35,241,328
200458,57110,5596,015,61937.05,209,654
200356,84110,5005,960,07637.25,154,007
200257,03210,7076,041,05337.75,159,862
200160,58012,0276,295,94939.25,230,050
200061,10212,4746,266,04340.15,267,060
199956,99611,5356,041,89840.05,196,518

Source: "Advertising Expenditures in Japan" and "Dentsu Advertising Statistics" both published by Dentsu Inc.

  • The above figures for GDP are those released in the Cabinet Office's "Annual Report on National Accounts" or "GDP Estimates."
  • All the above figures are for the calendar year.
  • The method for estimating "Advertising Expenditures in Japan" was modified in 2007, and data from 2005 onward has been retroactively revised.
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